Reeling in Retail Records

According to a recent clickz.com article a large retail marketing technology provider has launched a comprehensive online retail analytics that combines online marketing and search data with (current and archived) sales and inventory data. The application will incorporate innovative technologies that are able to connect specific keywords or phrases with Google, Yahoo! and Microsoft via their APIs.
Such services are slated to better provide analysts with an exact understanding of how dollars spent on advertisements are benefiting a current campaign. Other benefits include describing return on investment for each keyword in terms of business metrics specific to retailer.