Mobile TV Viewers Growing

Mobile TV viewer ship is on the rise in a big way according to a clickz.com article. The article cites information from recent Telephia research, which reports wireless service users exceeding more than two million subscribe to mobile TV services.

Leading the mobile TV pack are unicast-based services like Verizon’s V Cast and Sprint and Cingular’s MobiTV. The two million plus subscribers slices 1.4 percent of the U.S wireless user base and service charges of nearly $40 on top of the original monthly fees do not seem to be slowing down those visually-hungry wireless service users.

The demographic breakdown (Telephia, 2006) is also tell-tale of the types of individuals who are more likely to take advantage of such services. 47 percent of Whites subscribe to Mobile TV services with 23 percent of Hispanics, 19 percent of Black/African Americans and 7 percent of Asian or Pacific Islanders following behind.