Video advertising on the Rise

Online branding has been increasing thus calling for more ad targeting. Online video has become one of the most cost effective methods of Internet advertising with 50.2 % of advertisers that were polled by the AAAA, said video advertising will be the new media to grow most in 2006.

It’s been found that more than half of the 35.4% of U.S. publisher Web sites that support video advertising, support the three types shown in the chart below.

Video has the chance of showing better ROI since it’s targeted more accurately than say a display ad. Wasted impressions for costly advertising is not longer acceptable.