College Students are on the web...A LOT

It's a pretty standard assumption that college students are on the web. How would they not be given they have not lived in a world that didn't have some form of internet at their fingertips. But this just in according to a study from Experience: 4 out of 10 college students are on the web at LEAST 10 hours a week. What are they doing? Looking for information, communicating/surfing MySpace, watching video clips, checking out YouTube, emailing, IMing, etc.

According to the study of 350 students about their online media habits:
43% of college students are online at least 10 hours a week
31% hover between 6-10 hours a week
19% are online 3-5 hours a week

To give you contrast, a mere 17% indicated they watch TV more than 10 hours a week while only 1% spend 10 or more hours a week reading print (magazines, newspapers).

Integrated media planning is still important, as demonstrated by this sampling from the survey:
36% students are more likely to respond to ads if they appear in more than one form of media (e.g. online & print)
14% indicate they are more likely to respond with 3 forms of media