Diamonds Aren't A Girl's Only Friend

A recent article in eMarketer noted that the song Marilyn Monroe made famous "Diamonds Are A Girl's Best Friend" is no longer accurate for today's female. Citing the new "Girls Gone Wired" study by the Oxygen Network, 3 of 4 women, or 77%, surveyed would prefer a plasma tv over a diamond necklace and a "well designed cell phone" over a pair of designer shoes. In fact, the female audience's behavior online is mapping remarkably close to that of their male counterparts.



It is important to note that men and women still may have very different mindsets online and respond in kind to different messaging. But it is also an important message to those that cling to stereotypes because if today's female is your target, you might need to rethink your interactive strategy a bit!