Ad Spending gettin' "spendy" in '07

According to an article on emarketer.com, ad spending is said to increase nearly 27% by 2007. Although it is still a relatively new medium, a shift in advertising to the Internet is happening.

There are several factors that account for this recent growth of online ad spending, the core being:
• Internet advertising budgets are increasing due to the large amount of online consumers
• Increased prices for paid search and branding ads
• Shift from other media to the Internet

Internet advertising is becoming the fastest growing media in comparison with television, newspaper, magazines and radio. As we all know, it is clearly only a matter of time before it surpasses them.