Television and iTunes make a great couple

Did you miss half of the last season of Grey’s Anatomy? Why spend your time waiting in line at Blockbuster renting the seasons when you can join the other millions of people downloading the episodes online?

One of the newest online activities, downloading television programs, is increasing at an amazing rate. According to a report from Ipsos Insight, in June alone, over 11 million users over the age of 12 did so.

Due to the expanding content on iTunes, TV downloads have had the quickest increase since 2005 compared to other online video watching. Television downloads are the most popular among the 18-24 aged crowd, with nearly 10% of Internet users in that group downloading a show in June.

With the large amount of video downloads available on the web, an increase in online video advertising is almost certain.