Get Ready for Some Pushing and Shoving, its Time to Start Your Holiday Shopping!

The projected numbers are out for this year’s holiday shopping. And check out this swing in consumer confidence: per the NRF, the average person is projected to shell out roughly $791 this season (that's up from about $738 pp in 2005). About 2/3 of that will go toward family purchases, with only about 18% going toward friends and coworkers (ahem...not sure my friends and/or MindComet colleagues will appreciate me noting that stat!). Another interesting breakdown of the $791 pp is that about $604 of that spending will be for buying holiday gifts online and offline with the (roughly) $187 will go toward holiday decorations, greeting cards and postage, candy, food, etc.

So, what is all this money being spent on? Here’s the breakdown from eMarketer:



I'll leave you with a final, exciting stat related to online spending this holiday season:
It is projected that a RECORD 114 million users will purchase gifts online this year, with an 18% increase totaling $32 million. Happy Holidays!