Neilsen announces stats tracking for video games!

Video games continue to be in the news this week thanks to a new update from Neilsen Media Research. Neilsen has just announced they plan to provide ratings for video games. Advertisers and marketers will now have access to credible statistics on video game usage. Excellent!

According to www.clickz.com, Starting in mid-2007, subscribing clients will receive weekly ratings charts and rankings showing the most-played video games. Clients will be given necessary elements -- titles, platform, genre, daypart and demographics -- from which to base their advertising and planning decisions, Nielsen said in a statement announcing the new service.

This is a breakthrough for advertisers and marketers targeting video gamers. Until now, there was no real credible data to base decisions off of. Gamers are increasing across all age groups, so get ready to reach out to both little Bobby AND, as mentioned in lasts week's Analytics blog, Mom!