Monday, October 16, 2006

Video games: not just for teenage boys

This just in from comScore Media Metrix: Q2 results of Game Metrix, indicates that video games have much broader appeal than assumptions lead us to believe (video games are predominantly used by teenage males). Incorrectomundo! Apparently, on average, "gamers" are roughly 41 years old, claim an average annual income of $55,000 and...drumroll please: FEMALES are 52 percent of the gaming audience. Moreover, these are not web newbies. Your average gamer has been online for nine years and an impressive 84%have broadband access at home.

0 Comments:

Post a Comment

<< Home