Friday, November 17, 2006

Consumers and emerging digital channels

Great news, advertisers! Not only are consumers readily adopting new digital channels such as blogging, podcasting, and mobile, but they are accepting of advertising within these channels (just don't overdo it!). The only negative response seems to be text message oriented, but even the news there isn't that bad, reports BlueStreak, via their recent "Emerging Digital Channels: Consumer Adoption, Attitudes & Behavior," which queiried consumer behavior and attitudes toward emerging channels.

For easy reference of channel and demographic information/breakdowns, charts are attached below, courtesy of eMarketer.







0 Comments:

Post a Comment

<< Home