Online Video Advertising Shoots Through the Roof

Online video advertising is reaching $410 million in 2006—that’s more than an 80% increase over 2005! The numbers aren’t going anywhere but up in the future, emarketer.com projects that nearly $3 billion will be spent by 2010.

So, what’s driving this huge increase? Companies want to deliver their ad message in a creative format that is familiar to consumers. They also want to replicate the mass appeal of television to Internet users. What better way than online video advertising?

Although we’re seeing this huge growth, it is still a very small percentage of total online advertising. By 2010, video advertising online should account for over 10% of all Internet advertising. Check out this chart with eMarketer.com’s projections.