Web 2.0 Simplified

Lately, it seems all we hear about is this new “Web 2.0,” but a poll conducted by Zoomerang shows that almost 80% of marketers weren’t familiar with the term at all. Web 2.0 is short for second-generation web sites, sites that users contribute their own content to add value to the site as a whole. Myspace.com, YouTube.com and Facebook.com are all examples of Web 2.0. In fact, blogging, podcasting and social networking are also considered part of Web 2.0.

"Web 2.0 is in the initial phase of adoption and implementation by marketers," said Dana Meade of Zoomerang. "However, given the success reported by vanguard users, we expect to see a sharp increase in the use of second-generation Web tools and techniques by marketers across a wide array of industries."

Over 70% of marketers using Web 2.0 resources believe they’re successful. Not a bad metric for us fickle marketing types!