Adults Are Finding Value in Email Marketing

Happy New Year, Analytics blog readers!

New in interactive news: the results of a recent study by Acxiom Digital and Harris Interactive have found that three in four online adults believe that emails recieved from companies they frequent are "valuable" or "very valuable." The survey found that 30% of online adults have purchased a particular good or service after receiving such emails, and of these, 85% have done so within the past year!

According to Acxiom Digital President Kevin Johnson "Savvy consumers have come to rely on email marketing communications as a resource to help them get the best deals possible. Likewise, retailers have established email maketing as an efficient and productive way yto build and retain a loyal customer base and increase revenue by communicating with consumers in a meaningful way."

Cheers to a great 2007 in interactive marketing!